Serena
Sun

David Corban

I’m Serena Sun, an Product /UXUI designer with years of experience in designing AI products from 0 - 1.

led the development of a robust design system and conducted competitive audits, focused on creating products that drive business results.Skilled in crafting solutions for both B2B and B2C markets, I excel in quick prototyping, wireframing with Figma to deliver customer-centric designs.

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MagicDoor

The MagicDoor case study showcases a groundbreaking approach to property management, where AI-driven automation and SaaS integration streamline operations, enhance efficiency, and simplify tasks

'Ghost' in the Car

The journey of seamlessly integrating HMI and UX design to enhance the driving experience for a novice driver in a Level 4 autonomous vehicle.

Mystery Box Challenge

Unlocking Creativity: A UX Case Study of the Mystery Box Challenge at the Children's Creativity Museum

Zillow Web Redesign

'How might we improve the house searching experience for people who want to land on their first house?'

What i do

User-Centric Design

I employ empathy and user research to guide every design decision, ensuring that products are intuitive, accessible, and solve real user problems.

Prototyping and Wireframing

I create detailed wireframes and interactive prototypes to visualize and test design concepts, facilitating early feedback and iterative improvements.

Responsive Design

I design flexible user interfaces that adapt to different devices, screen sizes, and orientations, providing a seamless experience across all platforms.

Design System

I develop and maintain design systems, ensuring consistency in visual language, UI components, and overall user experience across all product touchpoints.

Co-Creation Workshop

I facilitate co-creation workshops, bringing together diverse stakeholders to collaboratively develop innovative solutions. These workshops are designed to harness collective creativity and insights, ensuring that our products and services are user-centered and meet the real needs of our audience.

Experience

  • MagicDoor

    2023 / until now

    UX Design lead

    •Spearheaded the design of 650+ dynamic UX screens across web, mobile, and bespoke apps for managers and tenants, steering 6 pitch rounds to secure $350K in Angel investment.
    •Strategically aligned design initiatives with business goals to drive success for a leading Property Management SaaS platform.
    •Championed AI-driven innovation, navigating complex issues to deliver revolutionary features and functionalities.

    2023 / now

  • Children Creative Museum

    2023

    UX Designer

    •Conduct user research and user-testing to inform UX/UI design decisions and to improve the overall visitor experience; collaborate with cross-functional teams, to ensure successful implementation of design solutions.
    •Lead the design of flagship program- Mystery Box Challenge (sponsored by LEGO), which will be scaled to implement in five other creativity museums across North America.

    2023

  • Asian Climbing
    Tribe

    2022

    UX Designer

    •Conducting analysis on their MVP product to propose usability improvements and alignment with brand guidelines.
    •Closely collaborating with the organization (ACT) that operating in New York with a reach of 2000+ members to uncover product strategies for online experience.
    •Delivering full responsive website UX design and mobile product.

    2022

  • SQLA

    2022

    Product designer

    •Helped SQLA to design the responsive website ‘’Back to Garden’’, an landscape product design& fabrication commercial website.
    •Performed user researches, lo-fi/hi-fi wireframing and prototyping,  iterated design accordingly.
    •Coordinated a cross- functional team (PM / Web developer /Social media manager/ other stakeholders) internally and took charge of presentations.

    2022